The Problem
Users had to dig through multiple pages and reports to find what mattered - goals, offers, and next steps were buried deep, leading to confusion and inaction.
The Approach
I introduced a modular widget system on the homepage - surfacing business goals, offer summaries, and urgent actions at a glance.
Instead of overhauling the entire page, I designed scalable components that could flex across teams and partner use cases.
Key Solutions
My goal: Bring key insights to the forefront without overwhelming users.
I proposed introducing lightweight, dynamic widgets that would:
Instantly surface progress towards Marketplace goals
Summarize the status of critical offers
Guide users toward urgent actions without needing manual search
Working closely with product managers and engineers, I designed a system of three key widgets - each solving a different piece of the puzzle.
Widget #1: Marketplace Goals Widget
Your business at a glance
The heartbeat of the Marketplace - showing goal progress, offer statuses, and key targets at a glance.
Power users called this their "morning dashboard."
Widget #2& #3: Offer & Agreement Summary Widgets
Tracking Offers and Taking Action - All in One Place.
The Offer & Agreement Summary widget condensed a complex offer pipeline into a clear visual snapshot - helping teams quickly monitor offers by stage and priority without opening multiple tabs.
Users not only tracked offer health but also immediately saw the next steps they needed to take - like expiring offers, pending approvals, and urgent tasks - all surfaced automatically when they logged in.
Impact
Launching the widgetized dashboard didn’t just clean up the interface — it changed user behavior:
Users accessed critical insights 2x faster than before
Marketplace page engagement increased by +28% post-widget launch
Power users showed a higher task completion rate without needing external reports
By surfacing the right information at the right time, we made the platform stickier, smarter, and easier to navigate.
Scalability
The widget-based redesign didn’t just improve WorkSpan’s Marketplace app.
In 2025, one of our customers, Cisco, adopted the same design principles for their Partner Incentives Portal - a custom landing page on WorkSpan that supports tens of thousands of users across partner organizations through this global-scale initiative.
Partners needed a simpler way to track and claim funds across multiple allocation types - marketing, sales, events, and more.
Using the same modular widget approach, I helped redesign Cisco’s landing page to deliver a 360° view of allocations, deadlines, and approvals - all in one place.
What This Project Taught Me
Critical insights shouldn’t require critical effort. Surfacing matters just as much as designing beautifully.
Real-world usage always surprises you. Early testing with power users helped refine prioritization and interaction patterns.
Atomic design works. Modular widgets allowed us to be flexible, extensible, and user-driven — not locked into rigid page layouts.
It’s one thing to redesign a homepage.
It’s another to design a daily habit.