Resume
Sahana Samuel
Senior Product Designer
Product Designer with over 8+ years of experience designing intuitive, data-informed solutions for B2B SaaS and consumer products.
Skilled at simplifying complex workflows, leading impactful redesigns, and scaling design systems. Experienced in cross-functional collaboration, mentoring, and leveraging user research to drive clarity, adoption, and business results.
Experience
Bangalore, India
Senior UX Designer
Mar 2023 - May 2025
Increased engagement by 28% and made key data 2x faster to access by redesigning core product pages, improving task completion and insight discovery.
Launched a design backlog system to track 80+ UX issues, achieving a 65% closure rate. Improved prioritization and accountability across product and engineering.
Improved team velocity by mentoring designers, leading hiring efforts, and standardizing onboarding and design ops documentation.
Elevated design visibility and cross-functional trust by setting up QA workflows, aligning with leadership, and advocating design’s role in business outcomes.
UX Designer
May 2021 - Mar 2023
Simplified complex workflows by partnering with PMs and engineers, reducing time-to-completion for power users. Improvements were validated by customers like Cisco, Deloitte, and SAP.
Scaled a platform-wide design system used by 200+ companies. Reduced UI debt and maintained visual consistency across enterprise solutions.
Increased adoption and reduced friction by validating key flows through data, stakeholder interviews, and usability testing across regions.
Remote
Product Manager (Part-time Consultant)
Sep 2020 - Feb 2021
Led UX roadmap planning and partnered with tech/design teams to deliver personalized, customer-first experiences for a growing DTC brand.
Conducted user interviews and testing with top customers to inform a major site revamp and validate early design decisions.
Improved website checkout flow and set up the brand’s online storefront, enhancing conversion and expanding digital presence.
Dressire
Bangalore, India
Head of Fashion & Content/UX Designer
Jan 2017 - Feb 2020
Co-designed UX for an AI-powered virtual stylist using 100+ product attributes to personalize experiences for 1M+ users across India and Europe.
Improved conversions by 57% and basket size by 47% by shaping key flows for StyleAdvisor and OutfitBuilder during pilot rollouts with top retailers.
Led content strategy and creative ops, aligning UI storytelling across campaigns and personalization flows for global retail markets.
Took ownership of setting up a fashion training program with a non-profit to upskill tailors in tier 3 & 4 cities. Enabled sustainable livelihoods and integration into a tech-enabled supply chain.
Noida, India
Assistant Designer
Jun 2016 - Nov 2016
Designed AW16 Couture and SS17 Pret collections, showcased at Amazon Fashion Week SS17.
Led embroidery sampling, discharge printing, and coordinating garment production.
Enhanced campaign delivery by designing the seasonal lookbook and supporting photoshoot styling and production.
Bangalore, India
Design Intern
Jun 2015 - Jul 2015
Assisted in designing and developing Roadster’s (in-house brand) seasonal apparel collections.
Supported product concepts through trend research, mood boards, and design storytelling.
Education
National Institute of Fashion Technology (NIFT)
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B.Des (Fashion Design)
Bangalore, India | Jul 2012 - Jun 2016
Skills & Tools
UX & Strategy: User Research, Interaction Design, UX Writing, Product Strategy
Execution & Delivery: Prototyping, Wireframing, Visual Design
Leadership: Design Mentorship, Cross-Functional Collaboration, Design Evangelism
Domain Expertise: B2B SaaS, Design Systems, Data-Driven UX
Tools: Figma, InVision, Photoshop, Illustrator, Notion, Jira