Next Project: Redesigning WorkSpan’s Overview Page

Uncovering Insights: A Charting Experience Users Actually Use

Redesigning how charts and reports are surfaced - a glow-up that saw a 25.9% increase in visitors!

Role: Lead Designer

Launched: 2024

Note: All images are for illustrative purposes only and contain dummy data.


The Challenge: Too Many Clicks, Not Enough Visibility

As WorkSpan shifted from high-touch custom workflows to a more scalable, app-based model for co-sell partnerships, a key issue came into focus: insightful data wasn’t easily visible.

Imagine being a Partner Manager at a large enterprise. You log into WorkSpan hoping to check your co-sell pipeline or revenue metrics. But instead of seeing what you need upfront, you’re clicking through layers of reports, hunting down the right chart, and repeating this process every time.

It wasn’t just inefficient - it created friction, slowed decisions, and led to underutilization of key insights.

As WorkSpan shifted from high-touch custom workflows to a more scalable, app-based model for co-sell partnerships, a key issue came into focus: insightful data wasn’t easily visible.

Imagine being a Partner Manager at a large enterprise. You log into WorkSpan hoping to check your co-sell pipeline or revenue metrics. But instead of seeing what you need upfront, you’re clicking through layers of reports, hunting down the right chart, and repeating this process every time.

It wasn’t just inefficient - it created friction, slowed decisions, and led to underutilization of key insights.

The Opportunity: Give Users Their Data, Instantly

Our goal was clear: make critical insights accessible at a glance, right from the homepage and overview pages - no more digging through reports. But the solution wasn’t just to throw charts onto the screen. We had to thoughtfully balance visibility, performance, and personalization.

Interestingly, even power users didn’t realize reports had already been created for them. During customer interviews, we found that many users - especially at large enterprises like SAP - weren’t even aware the report feature existed with all its functionalities. It wasn’t just a visibility problem in the UI; it was a discoverability problem across the product.

Meanwhile, Pendo data (a software tool to track user behaviour and platform performance) showed that Reports and the Overview Page were among the most used areas across WorkSpan. These were the screens where users were most engaged - also the ones most tied to stickiness, adoption, and ROI. But ironically, the experience in those pages was weighed down by long load times and excessive navigation.

This was our chance to bring those reports forward - making the most valuable data accessible, without waiting or wandering.

What We Introduced

We created a dynamic, customizable Insights Section that turned the homepage into a decision-ready dashboard. Here are the features that made it work:

  1. Expand for Detail: Charts were scaled down for space but could be expanded to explore full data, preserving both overview and depth.

  1. Load More: To improve performance, only a few charts load by default, with a “load more” option for additional insights.

  1. Pin & Unpin Charts: Users could now pin charts from reports directly to their homepage for instant access. Admins could also set default views for teams. Otherwise, users would have spent too long hunting for insights.

  1. Custom Layouts: Users could rearrange pinned charts based on business priorities - no more one-size-fits-all dashboards.

Behind the Build: Smarter, Not Just Prettier

This wasn’t about making things flashier - it was about making data actually useful. Here’s how we approached it:

  • User & Competitor Research: We looked at dashboards from tools like Salesforce and HubSpot, then spoke to Customer Success teams and power users to understand real needs.

  • MVP Definition: We scoped a lean, high-impact version with product and engineering to balance feasibility and value.

  • Design & Prototyping: Explored chart scaling, layout variations, and interaction states - then stress-tested those flows in Figma.

  • Beta & Feedback Loop: Rolled out to a pilot group, gathered usage feedback, and refined onboarding and layout logic.

Brainstorming the ideal placement

Real-World Challenges

Early designs used full-width charts, but these proved overwhelming. We pivoted fast - resizing and redesigning to fit within a 70% layout, without losing clarity.

We also had to rethink how we framed pinning/unpinning to users. Since this interaction was new for most, we simplified the interface and added onboarding cues to make it feel familiar and intuitive.

And as we dug deeper with users, we uncovered a broader gap: many didn’t even know they had access to key reports. For example, SAP users were completely unaware of the reporting feature. This shaped our approach-not just in design, but in how we surfaced features and educated users over time.

From 5 Steps Away to 1: Time to Insight

We tracked how long it took to access a saved chart - from clicking “Log In” to landing on the insight.

Before: User would need to navigate through 5 pages to reach their reports

After: User could now find their reports as soon as they logged in

Result: 83% faster access, with chart usage and user satisfaction rising in follow-ups.

Impact & Insights

25.9 %

Increase in visitors

Boosted homepage feature usage

and report discovery

83%

Reduction in steps to access

Increased engagement in high-value

areas (Reports & Overview Page)

39.2 %

Account growth post-redesign

Increased awareness and adoption

among both new and power users

And the value didn’t stop at the homepage. We extended this model to Overview Pages, bringing the same instant insight approach to another high-traffic surface - giving users exactly what they needed, where they needed it.

Complete Feature Walk-Through

TL;DR: Making Every Click Count

We transformed a slow, report-heavy experience into a real-time, user-driven insights hub - cutting through the noise, saving time, and helping users take action faster.